AI for retail & e-commerce
Digital M helps retail and e-commerce teams put AI to work — backed by 15+ years building the e-commerce and Salesforce CRM systems that brands like Vision Direct, EssilorLuxottica and Liz Earle run on.
15+ yrs · 100+ projects · Vision Direct · EssilorLuxottica · Liz Earle
We reply within one business day with an honest read.
Experience across optical, fashion, beauty and B2B wholesale — from high-street brands to a global eyewear group.
What we do
AI is the lead. The reason it works is the delivery underneath it.
Putting AI to work where it earns its place in retail — customer experience, operations, and the repetitive work that slows teams down.
Grounded in systems we've already built for retail.
Commerce-platform work — built, integrated and maintained for stores that handle real volume.
Delivered for Vision Direct, Liz Earle, Missguided and more.
Salesforce Service and Marketing Cloud — set up and run so customer data and journeys actually work.
Delivered inside a global optical group.
Why it holds up
Digital M is an AI-forward company, but the difference is what sits underneath. We've spent 15+ years delivering e-commerce and CRM for major retail and optical brands — the systems that take orders, move data and serve customers every day. That's what makes our AI work practical: we put it into systems we already know how to build, integrate and keep running. Security comes with the territory, with payment and customer data handled carefully.
15+ yrs
delivering e-commerce & CRM
100+
projects delivered
5×
checkout throughput at Vision Direct
£55k+/yr
saved re-platforming Mr Central Heating
On the record
I had the pleasure of working with Radu on a very significant project to completely re-platform the business into the Salesforce ecosystem. He provided a clear and strong voice across the project, making sure the right approaches were taken to critical development decisions.
Damian H.
Senior Director, Global Consumer Experience, SharkNinja
We worked together on a Customer 360 implementation leveraging Service, Marketing and Commerce Cloud for a multi-cloud Salesforce programme. Radu managed both the Service and Marketing Cloud streams, always in contact with the business and mitigating technical risks. He can drive any project.
George P.
Technical Architect & Salesforce Developer
Not only a highly skilled developer, but someone with real architectural insight and great judgement as to the best way to do things. Highly recommended.
Michael K.
CEO
Radu is engaged and dedicated to get things done. He has been key in strengthening our Salesforce environment for our customer service.
Sébastien G.
CIO
He took on the management of different teams in the Salesforce environment, organised them and increased the team's output drastically. Awesome people and stakeholder management skills.
Federico C.
Solution Manager IT, Vision Direct
An excellent development manager and a great organising force, ensuring all aspects of quality delivery — a strong balance of technical expertise and management ability.
Paul J.
Director of Technology
For smaller businesses (France)
The same delivery we bring to large retail, packaged for French micro and small businesses — a fast, well-built website and AI that handles the repetitive work, at a price that fits a smaller budget. Same standards, right-sized scope.
Built by the team behind delivery for Vision Direct, EssilorLuxottica and Liz Earle.
Sites from €500 · AI from €500/day · fixed scope
Tell us where retail is slowing you down. We'll tell you, honestly, where AI helps and where it doesn't.
Book a callWe reply within one business day with an honest read.